From 2002 to 2010, I held 3 different roles that directly involved managing and growing sales activity through a network of independent retails, agents, clients and importers…… Read more “Tips on developing overseas markets”
Author: Giovanna Toldi
How to grow your event
Events are very powerful “marketing tools” that can cut through your audience’ emotions by allowing them to experience your brand and what you have to offer in…… Read more “How to grow your event”
Divide and conquer: how Julius Caesar inspired my RAA Travel strategy
In October 2016, I began my collaboration with RAA (Royal Automobile Club) as their Senior Manager for the Travel Product and Pricing department, managing through my team…… Read more “Divide and conquer: how Julius Caesar inspired my RAA Travel strategy”
How do you sell something that doesn’t exist (yet)?
In 2011, the SA Government announced the AUD$400 million redevelopment of the Adelaide Convention Centre. At that time (and for 6 years), I was in charge of…… Read more “How do you sell something that doesn’t exist (yet)?”
STRATEGIA TOLDI 