Career history

Born and raised in Italy, I moved to the USA in late 1991 at the age of 19 to study a 4-year Bachelor of Science in Marketing on a scholarship.

After some work experience in the marketing research department of US Bank HQ in Minneapolis, in 1998 I decided to return to Europe to be closer to my family.

Here, I progressed my marketing and retail distribution management career in a mix of organizations from various industries (1998 – 2005). I also had the opportunity to join a 1-year education program in Strategic Marketing at CUOA Business School, a top post-graduate business school in Europe.

Komatsu is a global leading multinational producing in excess of 150 models of machines for the mining and construction industry. Distributed through a network of country importers and capillary territory resellers, I was the Corporate Marketing and Comms Manger for the “Utility range” business unit.

LAGO is a renowned high -end, design furniture manufacturer turning over Euro 300M+ a year and with a substantial export market. At LAGO, I was responsible for managing all international sales and networks.

LDM Italia design and manufacture hand-sculpted limestone furniture. Fancy a AUD$6000 table anyone? Here I was responsible for growing the international network and managing the established Italian sales and retail network.

Thanks to the international focus of my roles, I got to travel the world and learnt to do business with many cultures, but I love a good challenge so in January 2006 I accepted the role of Marketing Manager (Global markets) with NuKorc, the second largest manufacturer in the world of plastic closures for the wine industry. Unexpectedly, what was supposed to be just a one-year professional experience became a permanent living choice!

With manufacturing facilities in South Australia and sales and distribution offices in Europe and USA, in 2010 NuKorc’s business was relocated in Switzerland.

In 2010 and at the verge of digital transformation, I joined the Adelaide Convention Centre as Marketing Manager. Following a world-class, $400M expansion of the Convention Centre, the creation of a number of very successful public events (such as the multi-awarded Cellar Door Festival) and the amalgamation with the Entertainment Centre and Coopers Stadium, I realized that nothing was going to match the 6 incredible years I had already spent there. It was time to move elsewhere.

Adelaide Convention Centre comprises the East Building, the Central Building and the West Building across over 20,000 sqm of space.

In 2016 I joined RAA – Royal Automobile Club of SA, a multi-business membership organization that reaches 70% of the South Australian households. As Senior Manager- Product & Pricing of the Travel business, I was responsible for driving travel business strategy and commercial growth, an exciting role where I implemented extensive change and delivered “never-seen-before” P/L performance.

In 2017, a key strategic decision at RAA Travel has been to partner with Express Travel Group as the official aggregator for travel product

As of 2019, after taking some time off to tick some bucket list items, I have been on the hunt for the “next big hustle”, whatever that is. Very organically, I also, found myself being requested for strategy advice and 1:1 mentoring from various business people in my network. Through my association with Business SA, the SA Chamber of Commerce, since 2016 I have been mentoring start-ups and established businesses. Helping people succeed is a honor.

My passion for real marketing strategy has taken me to many places and has put me in contact with many people around the world. It is my joy to be able to continue to empower individuals and organizations with respect to their business aspirations through Strategia Toldi.